The Shock Sacking of Ruben Amorim: What Went Wrong?
Just three months into his tenure, Ruben Amorim’s time at Old Trafford has come to an abrupt end. Despite a long-term plan originally envisioned by INEOS, the relationship between the head coach and the hierarchy fractured beyond repair.
The Power Struggle: Manager vs. Head Coach

The core of the issue appears to be a fundamental disagreement over Amorim’s role. While his official title was “Head Coach,” Amorim reportedly felt he was promised the authority of a traditional “Manager”. This led to significant friction with Director of Football Jason Wilcox, particularly regarding transfer strategy during the January window.
Amorim’s feeling was that the club’s structure limited his ability to implement his vision, leading to a “back me or sack me” sentiment that he voiced through the media.
The Jim Ratcliffe U-Turn

The decision is particularly surprising given the public backing from Sir Jim Ratcliffe. Only months ago, Ratcliffe emphasized the need for patience, stating that a coach needs three years to demonstrate their greatness and that the club would not make “knee-jerk reactions”. The fact that Amorim lasted only three months suggests a major shift in the INEOS strategy.
Risky Timing and the Top Four Race
The timing of the sacking has been labeled “risky” by analysts. Manchester United currently sits just three points off the fourth-place spot, with a realistic chance of Champions League qualification. Amorim himself remained bullish, believing that with one or two experienced signings, the team was on track for a top-five finish.
The Bruno Fernandes Factor

One of the most significant casualties of this decision could be the future of club captain Bruno Fernandes. Fernandes shared a deep bond with Amorim and had stayed at the club largely due to the coach’s influence. With his mentor gone, questions are now being raised about whether the Portuguese star might reconsider his long-term future at Manchester United.












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